If you are keen about building a profitable digital presence, you must be ready to breathe social media analytics and even talk it.
Almost everyone is after growing numbers these days and only a few people are interested in the authenticity of the numbers they have.
For example, after creating a Facebook page, the next thing on almost everyone’s mind is how to have as many likes as possible as if having one thousand likes directly means a thousand new customers.
Indeed, the numbers are good. People visiting your page for the first time will likely take you more seriously when you have thousands of likes/followers. But the question is, what is the essence of having thousands of followers with little or no conversions?
Below are four reasons you need to work harder on your social media analytics as a business owner
It will give you direction
It is good to have plans and ideas, but it is better if they are tailored to meet the needs of your audience/customers. Studying and understanding your pages’ analytic will give you the right direction you need to take in developing your digital strategies.
It will help you understand your audience
Through your Social Media analytics, you will be able to know your audience. From their location, age range, gender. interests and many more. Knowing your audience will let you know if the type of people that need your product/services are following you. It will also help you to know how to tailor your digital marketing efforts and what type of content to post on your platform.
You will know what your audience needs
One of the most important objectives of starting a business is to meet and satisfy people’s needs and create value. Studying your analytics will help you understand the needs of your target market. By knowing the type of content they respond to, you will be able to know which efforts you need to reinforce or which products you need to market more.
It will help you identify your mistakes
By studying your social media analytics, you will be able to know what you are doing wrong in your marketing campaign. For example, if you have an e-commerce website, Google Analytics can show you the pages people interact with the most. You will also know how long they stayed on your site and the last page they were on before exiting. Since your aim is to get them to place order, you will know if they are facing any problem with any of the pages leading to the checkout page.