8 Must-Have Branding Tools For Your Small Business

8 Must-Have Branding Tools For Your Small Business
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This post will be sharing eight must-have branding tools you need for your small business.

If there’s something, I believe everyone should do once in their life, especially in their 20s, it is starting and running a small business. You have no idea how much you’ll learn about yourself from running a business. I know I did. Starting my first business at 22 helped me learn so many skills that are helping me today.

We can agree that starting a business is not the easiest thing, especially if you’re clueless and don’t come from a business-oriented background. Some people have the opportunity to learn the ropes from their parents, which I think is fantastic. The rest of us aren’t so lucky. We have to grind on our own and make things work for us. This builds that strive and resilience we pick up in the process.

Well, what if I told you that there’s an all-in-one service that could take out the stress of business setup? Yep! Instead of finding different specialists for various services, you can get all the branding tools you need on one platform. But before we move on, let’s first discuss some of the most important branding tools you need for your small business.

So, what is Branding?

Simply put, it is the easiest way to identify your business. Trust me, there are millions of companies out there, and the only way to make yours unique and stand out from the crowd is by quality branding. Every global brand you know today, from Apple to Google, Samsung, etc., has significantly invested in its branding. So much that many of us buy iPhones we don’t need simply because we’re attached to the brand or gadgets we can’t maximize because ‘we want to belong to the Apple ecosystem’. That is the power of branding. Even if you’re clueless about the terminologies, look around; there are tons of branding examples around you.

As a budding small business owner, you don’t have close to Apple’s budget, so you have to start small. It doesn’t mean neglecting quality. It simply means you’re just working with your budget. This is why I’m excited about what Tailor Brands are doing. They’re streamlining the branding process for small business owners by providing all the necessary tools you’ll need on one platform.

So how do we know what branding tools to focus on as our first step? Easy! The most important ones. For easy understanding, I’ll split them into two categories;

  • Tools for your Brand Identity Kit
  • Tools for your Online Presence

Here Are 4 Must-Have Tools In Your Brand Identity Kit

Your brand identity kit is a resource that explains all the rules and guidelines that must be followed to maintain brand consistency. From your brand colours to your fonts, you want to have something to refer to to ensure that your brand stays consistent all the way. When starting a small business, I always ensure that I save my brand colour codes to my design software, this way, my graphics have the exact shade all through.

8 Must-Have Branding Tools For Your Small Business

Whatever business you’re starting, your logo is the most crucial first step. It doesn’t have to be perfect, so don’t fixate on it unnecessarily. Tailor Brands has a super-fast logo maker that will create a quality logo for you in less than thirty minutes, and your business will be ready to kick off. Over time, if you’re not pleased with how your logo becomes, you can easily rebrand. No rule says you have to have the same logo throughout your business cycle.

Business Cards

Many people have become sceptical of the effectiveness of business cards, especially in the age of social media. I say, why not merge the two worlds? Create a card with a QR code that your customers can use to leave a review and get a discount code for their next order. You can also have a separate professional card for networking. As long as humans still need to do business with each other, business cards will always be necessary.

Branded Templates

I can’t overestimate how important it is to have branded templates for your business. It simply tells people that you’re a professional ready to do business seriously. From your brochures, flyers, proposals, invoices, letterheads. Having all these documents branded saves you so much time when you eventually have to use them. You just need to edit the content, and you’re good to go!

Branded Merchandise

They say word of mouth is the most powerful marketing strategy. So how do you ensure that your business is being talked about? Increase your visibility by ensuring that all your merch is branded. From your packaging to promotional items like t-shirts, tote bags, water bottles, etc.

Get 30% off your Branding Tools from Tailor Brands.

Here Are 4 Must-Have Branding Tools For Your Online Presence

Everyone knows that if your business is not online, it might as well be non-existent. So, you need to factor in your online presence as part of your business setup Thankfully, it is more affordable than traditional options like renting a brick and mortar store or advertising on TV.

8 Must-Have Branding Tools For Your Small Business

Domain

Whenever I have a business idea, the first thing I do is check if the domain is available. That usually validates my ideas instantly. If it’s not available and I have to work around it, I usually take it as a sign to let the idea go. But if it is sitting there with all the extensions, I buy it immediately. These days,all the good domain names are probably taken so if you have idea and it is available, buy it as fast as you can. There’s nothing more unprofessional than having a domain name that is different from your business name.

Website

After getting your domain, the next thing you need is a professional website. This is really not the time to experiment especially if you have very limited skills. Let the professionals take care of all the technical aspects and just present a complete ready to use website. This way you save so much time, energy and stress. Also, you might not not even know the best design that would work for your type of business. Outsoursing this service ensures that you get a professional top-notch service.

Professional Email

Even if my business isn’t quite ready to launch, I always like my professional emails sorted immediately after I get my domain. Again, you’re presenting yourself and your business with professionalism from day one. You’re telling your customers and potential business partners that you’re credible, trustworthy and won’t run away with their money. So, no your Gmail address won’t cut it except maybe for backup.

Google my Business

Another way to increase your credibility and visibility is by listing your business on Google. It’s always a good feeling when a business has an office address or any kind of physical location. If you can’t afford to get a place yet and would prefer to protect your privacy, you can always join a co-working space or get a virtual address that you can use temporarily. Whichever way, make sure you’re not missing out on the benefits of listing your business on Google.

Finally,

There’s no better feeling than knowing that there’s a service that can sort out all your essential branding tools in a week. This way, you can save your energy for more important aspects of your business.

Ebun Oluwole
SEO Specialist & Blogger with nine years of experience with B2B & B2C brands in various industries.
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