Facebook has announced a decision to take actions against Facebook ads that are seeking to capitalize on the spread of coronavirus to make profits.
According to a report by Business Insider, Facebook has announced a ban on ads that mention coronavirus in relation to providing cure or prevention without scientific backup. The social media platform is also taking actions against advertisers that are creating a sense of urgency in order to make profits from the outbreak.
Affected Facebook Ads
Ads not linked to scientific data but seeking to make profits off the spread of coronavirus have been appearing in different regions.
A statement released by Facebook says,
“We recently implemented a policy to prohibit ads that refer to the coronavirus and create a sense of urgency, like implying a limited supply or guaranteeing a cure or prevention. We also have policies for surfaces like Marketplace that prohibit similar behaviour.”
The ban of ads relating to coronavirus is a part of the efforts of the platform to stop the spread of and misinformation. Facebook had earlier announced it would increase its fact-checking efforts with a promise to remove false information or conspiracy theories.
Cases of Misinformation
As concerns arise over the spread of the virus, so is the rise in concern over the spread of misleading information. Buzzfeed, for example, has been compiling lists of fake information about the virus. One of such misinformation claims the use of cannabis could prevent the COVID-19.
Also in Nigeria, authorities have been concerned about the spread of fake news. After one confirmed case of Coronavirus, there have been several fake reports claiming there are more confirmed cases; thereby, putting people in panic.
Novel coronavirus was first reported in China in December 2019 and has since killed more than 2,500 people with the number of infected people growing.
The implications for Small Business Owners running Facebook Ads
It is therefore important for businesses and digital marketers to be conscious of this trend. Any mention of Coronavirus or COVID-19 must be very genuine and backed up by relevant authorities.
Insisting on running ads bearing ‘coronavirus’ may lead to a temporary or permanent disabling of a Facebook Ad account.