- 1 What is a Domain Authority?
- 2 Here’s How To Increase Domain Authority Quickly
- 2.1 Via Journo/Press Requests on Twitter
- 2.2 Via Help A Reporter (HARO)
- 2.3 Via Link Swaps through Facebook Groups
- 2.4 Via Guest Posts
- 2.5 Via Advertising
- 2.6 Like this:
This post will be sharing how to increase domain authority for your blog.
The domain authority of my lifestyle blog recently went from 22 – 29 in about six months. In fact, it should be hitting 30 any time from now because of how aggressive I am with building my backlink profile. So, I thought I should share all the tips and tricks I’ve been using.
If you are a blogger that wants to make money through sponsored posts, one of your key priorities should be increasing your domain authority aka DA. This is because it is the most common determining factor for a lot of brands and agencies. More often than not, you might not be asked about your monthly pageviews. But you will definitely be asked about your DA. It goes without saying that the lower your DA is – typically under 20 – the lower the amount of money that will be offered to you and vice versa. Also, a higher DA means more room to negotiate so it is worth working for.
What is a Domain Authority?
Without getting too technical, according to Moz;
Domain Authority (DA) is a search engine ranking score developed by Moz. It predicts how likely a website is to rank in search engine result pages. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.moz.com
A high domain authority simply tells a brand or agency that any blog post you write has a very high chance of ranking on search engines. And as such is worth investing in. It also means more exposure for their business because of the amount of traffic your blog will get as the DA increases.
Here’s How To Increase Domain Authority Quickly
When it comes to issues that pertain to SEO and Google, you always want to make sure that you’re on the right side of the law to prevent penalties. As long as your tactics and strategies are in line with Google, you should be fine. While some people believe that some strategies are outdated like guest posts, as long as they are in line with the fundamentals of link building, they will always work.
Let’s get down to it!
Via Journo/Press Requests on Twitter
One of the ways you can get a high-quality backlink is by reaching out to journalists who need sources. More often than not, these journos work with high authority websites including media companies. They’re also always willing to give you a link back as compensation for taking your time to respond to their request. Just make sure you remember to ask. Just last week, I got a link back from metro.co.uk. I’ve also gotten from wellandgood.com in the past as well as stylist.co.uk
- Create a Twitter list with the title Journo Request.
- Add accout @PRJournoRequest to the list. They always retweet tweets with the hashtag #journorequest. This is so much effective than adding random journalists to your list. Also, you get a daily stream of non-stop tweets to choose from.
- Whenever you find a journo request that is relevant to your blog or niche, respond to the journalist by DM. Never let it move to emails. In my experience, you have less chances of gettng feedback when it moves to the email. So, start and finish your entire conversation including response to the journo request via DM.
- Before responsing to a journo’s request, check their bio and make sure they write for a reputable high authority website. If you’re not sure what a reputable website is, click on the account on their bio and check out their website. A handy tip I use is the MozBar Chrome Extenstion, it shows me the DA of any website at any time. Also, sometimes when the jounalist introduces themselves in the DM, they mention what company they work for.
- Decide what journo request are worth responsing to. Thankfully, you have the option to turn down a journo’s request. Sometimes, they want something as simple as a quote. Other times, they want an entire blog post which I don’t have time for. So, choose your battles wisely.
- Since I’m always on Twitter, I try to sieve through the list daily or every other day.
Via Help A Reporter (HARO)
If you’re looking for how to increase domain authority, you should sign up for HARO. I wrote about it in my post on How To Get Your First Google Featured Snippet but I’ll just touch on it briefly again.
Think about HARO as the email version of the Journo Requests Twitter List. When you sign up for HARO, you get three daily emails of all the journo requests from different websites of various sizes. In theory, it looks and sounds like a great idea but after using it for a while and getting just a single response, I stopped using it. There’s nothing better than talking to an actual person on Twitter.
If don’t really use Twitter and want to try out HARO, go right ahead.
Via Link Swaps through Facebook Groups
As a blogger, the importance of having the right balance of inbound and outbound links in your blog post cannot be overstated. But sometimes, you can’t be bothered to research relevant outbound links to include in your post. This is where link swaps come in. Earlier, this year, I found about these Facebook Groups where bloggers can join to find other bloggers in their niche to swap links with the sole purpose of increasing their domain authority. Talk about the literal meaning of lifting others up. Anyway, I joined and before I knew it, I was also able to swap links with other bloggers in my niche. This in turn boosted my domain authority.
- Choose blogs in your niche. As my blog is a lifestyle and travel blog, I never stray away from those niches.
- Choose posts that are most relevant to your existing posts. For instance, for my Paris Travel Guide post, I was happy to link to a fellow blogger with a post on the Top French Cafes To Try. Make sure the swap is as natural as possible.
- Choose blogs with a higher domain authority than yours. With a DA 29, I always look out for blogs with DA 35 and above. The higher the DA, the more significant link juice it can pass to me.
Via Guest Posts
Guest posts used the be the primary strategy for building backlinks. While it still works but I personally don’t find it as effective anymore. This is because it has gotten a lot more difficult to contribute to high authority sites. It is also difficult to find genuine websites that check and respond to their ‘Write For Us’ emails. This doesn’t mean that guest posts don’t work. Of course, they do, they are just more tasking and time-consuming. If you still enjoy guest posting, use Facebook groups to find genuine blog owners.
Another method I’ve seen bloggers use to increase their domain authority is to advertise on blogs. Again, this can only be effective if the blog you’re advertising with is in your niche and has a higher DA. With everything in digital, it is always important to explore both organic and paid methods.
I hope you have found this post on how to increase domain authority useful especially if you have been struggling. I’m looking forward to putting even more effort to get my DA to 35 before the end of the year.