How To Start A Facebook Group for Blogging

How To Start A Facebook Group for Blogging
*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link!*

This post will be diving deep into how to start a Facebook Group for your blog.

One of the most solid free blogging advice you’ll find online is the importance of having a dedicated Facebook group for your blog. I knew it was something I eventually wanted to do but I wasn’t sure of how or when to. After a bit of back and forth, I eventually created my first group. I was so hyped about how super niche and therefore successful it was going to be. So, I set it up and put in the finishing touches. When I was done, I promoted the group on the posts in the specific category my group fell in. It is worth noting that this category isn’t the most popular as it doesn’t bring me that much traffic compared to other categories. As such, it wasn’t going to pick up as fast as I wanted it to.

How To Start A Facebook Group for Blogging
My first Facebook Group

After a few weeks, it was literally just crickets. I had a few people join in ocassionally but it wan’t fast enough to motivate me to keep it going. Eventually, I abandoned it and went back to the drawing board. Towards the end of 2020, I eventually created a new group that currently has about 16,000+ members.

Like I do with all of my small victories that happen on my lifestyle blog, I come back here to document all the strategies I used before I forget.

So, this post will sharing more details on how to start and grow a Facebook Group for your blog or business.

Why You Need A Facebook Group For Your Blog

Disclaimer: I have 7+ years experience in Digital Marketing. I used to run an agency but now I run a couple of blogs.

I’m sure you’re wondering if it is worth committing to another social media platform. Like most bloggers, it is hard enough juggling their blog and social media which is why a lot of people abandon their blog along the way. Which I think is the biggest mistake influencers make but that’s a conversation for another day. Anyway, from the onset, I was hyper-focused on my goals. I knew I had no desire of being a social media influencer so I doubled down on my blog and focused only on strategies that will bring me traffic in the long-term. This included Pinterest Marketing, Search Engine Optimization (SEO) and now Facebook Marketing.

So, if you are serious about being in the long-term game of blogging, here are a few reasons why you absolutely need a Facebook Group:

It is amazing for Referral Traffic

How To Start A Facebook Group for Blogging
Referral Traffic between Dec. ’20 and Feb’ ’21.

I’m sure you’re aware of having diversified sources of traffic. My biggest source of traffic used to be strictly Pinterest. But then, towards the end of 2020, Pinterest started acting up but I wasn’t too affected because I had already started to implement SEO strategies which were picking up quickly. So, but the time my Pinterest traffic dipped, I wasn’t really affected. I had SEO as a backup. In May, Google is going to be releasing another major update to the algorithm. Most times, when this happens, it affects your traffic. This is why I’m super glad that I started my Facebook group early enough.

As a result of being the only admin, I can run my group however I like and share my links to my blog as much as I like. There’s nothing as exilarating as that, trust me. In just two months since my group blew up, my traffic has also doubled SIGNIFICANTLY and this is just the beginning.

It’s great for building your community

Just a few years ago, Facebook started to prioritise their groups because they noticed that a lot of people weren’t spending as much time on the platform. It became a place the Boomers hung out. But with the groups at the forefront, a lot more people had some reason to stay on the platform. I mean there’s no other platform that does groups as well as Facebook does so you can give them all the credit.

If you’re struggling to build a community on Twitter or Instagram or even your email list, a Facebook Group is a great place to start as long as you do it correctly. There’s nothing like being genuine and building trust with your audience who always listen to whatever you have to say.

It is key to increasing Affiliate Sales

When I started my Facebook group, my major goal was just to diversify my traffic. I didn’t realize how much impact it would have on my affiliate sales. While I had to put in some extra time daily and do more than just moderate and engage with my audience, seeing that payout at the end of the month made it all worth it.

So, whatever niche you are, as long as you can find like-minded people to build a community, you’ll definetly see an increase in your affiliate sales.

It is so important to inform your Content Strategy

If there is one issue I see a lot of bloggers struggle with, it is their content strategy. There’s always that question,’ how do I find what to write about?’ coming up. If you are not as grounded in Content Marketing like I am, it can easily become a weekly struggle. Before I started my Facebook group, I already had a solid content strategy that reflected my blogging goals. I wasn’t just writing just for the fun of it. I was super strategic about the kind of content I put up. This is why it was easy to share my content and generate traffic quickly. I had written the right things.

But as my group grew, I realized that I started to get more ideas on what to write. Anytime I noticed a specific query pop up several times, I took note of it. If it specifically got a few people asking me for answers, I included it in my content calendar for the following month. While I ultimately write for the search engines, it is also great to write content that addresses a specific concern that my members face. Of course, it is usually well-optimized for Google as well so it is a win-win situation for me.

How To Start A Facebook Group That Will Attract Members.

How To Start A Facebook Group for Blogging

Starting a Facebook Group is pretty easy and straight forward. You can create one as a profile or as a page. I chose the latter to seperate my personal life from my blog. I also linked my page to my group so I can interact with my page and grow it simultaneously. It’s amazing how far Facebook has improved over the years.

While I don’t want to share a step-by-step tutorial of a creating a group which you can easily, find online, I want to share certain tips that will help you optimize your group and attract the right members.

Name your group with searchable keywords

There are tons of groups on Facebook. The people that are looking for them are searching for something specific either based on their location, interest or experience. So, you want to make sure you’re using keywords that are actually searched for. Don’t worry if it is popular. In fact, chances are, if the keyword has popular groups, you’ll also get members quickly. it’s now up to you to differentiate yours from the rest.

Except your group is an exclusive closed group for people that bought a course from you or attended a class, make sure you’re very strategic with your group.

Fill in the description to attract the right audience.

This also goes without saying. While you can’t completely filter out the kind of audience you attract, you can be deliberate about the ones you accept. So, fill in your description, add some rules and/or membership questions. Use all the tools Facebook has made available to you to moderate your audience and manage your group.

Use the membership questions to filter out inactive or un-serious members.

There are some people that just go around joining all sorts of groups and spamming them. You need to be wary of these ones. While it might seem easy and less tasking to allow just about anyone in your group, trust me you’ll have to deal with the consequences later. Either create a filter from the onset or resort to manually deleting and blocking unruly members later on. It’s up to you. There’s nothing like a peaceful, highly-engaging drama-free group.

In addition to my 16,000+ members, I have 5,000+ pending requests which I’m not in a hurry to accept. I take my sweet time to approve about 500 serious requests daily and don’t hesitate to decline anyone that doesn’t fit my requirement.

Engage, Engage, Engage!

After creating and setting up the group, the main work starts on how you need to keep the group running. Some admins prefer to be anonymous and operate from behind the scenes. But if you’re trying to build a community and increase your affiliate sales, your members need to be familiar with you.

As much as you can, establish your authority. Welcome new members and respond to as many questions as you can. If you already have a response in form of a blog post, do not hesitate to share it to avoid repeating yourself. Let your members be familiar with you and seek your opinion first before others. The more you engage and share your expertise, the more your members learn about what you stand for. At the end of the day, in your absence, you’ll have your members standing up for you and responding on your behalf, correctly.

How To Start A Facebook Group for Blogging

4 Tips for Runing A Successful Facebook Group

After running my Facebook Group for about four month now, I have a few extra tips to help you along the way.

Decide how much time you want to dedicate daily.

Running a Facebook Group can be very tasking and time-consuming. It is why some people prefer to allow theirs to run by themselves. In my experience, I’ve learnt that the only way to not allow it to take over your life is to make a plan. Look at your daily schedule and decide how much time you want to approve new member requests and engage and/or post.

Personally, based on the group analytics, I’ve noticed that the weekends are the busiest. So, I make sure I plan adequately for it in such a way that it doesn’t ruin my schedule. Between my two blogs and Pinterest, I already have quite a bit on my hands.

Be consistent

The first 3 – 6 months will require all your attention so be consistent. Life always happens and there are times when you can’t show up. Just don’t make it a habit. If for some reason, you have something going on, be transparent with your audience. Don’t just ghost and expect everything to be back to normal when you return. Respect your audience as well.

Create an initial content strategy to add value to your group and not run out of ideas.

In the beginning, if you’re not sure what to post or you’re yet to create blog posts to share, create a content schedule of sorts. Write down a few topics that you’ll discuss weekly and try not to spam your audience. Yes, educate them and show your expertise but don’t take over the entire group. Let others talk too and engage with them.

Work on adding value to them and they will always listen to you. If you need to take a professional course to become certified or boost your confidence, don’t hesitate to. Write down your ideas ahead of time so you don’t struggle when you need them. Also, get inspiration from your members. if you see some misinformation flying around or a number of people come up with the same issues, address it in form of a post. This way, you never run out of ideas.

Take charge and identify overzealous people who want to take over early on.

I promise you, you’ll always find this kind of people. They don’t want to create their own groups but would rather try to take over from someone who has put in so much work and effort. They usually start off by being overly opinionated about any or everything. When you start to notice the signs, don’t hesitate to block them. it saves you so much stress of arguing back and forth. Running a group is hard enough. You don’t need that extra stress.

Take breaks when you feel exhausted.

You can’t pour from an empty cup. If you start to feel cranky, tired or exhausted, it is time to take a break before someone says something that gets on your nerves and causes you to lash out on them. If you don’t meet your quota for the day, you and your group will be fine.

In Conclusion,

I hope you have found this post on how to start a Facebook Group incredibly useful. I also hope it has given you that nudge you have been looking for to start one.

Ebun Oluwole
Content/Social Media Strategist & Blogger with seven years experience with various B2B & B2C brands.
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