As more people spend more time behind the screen due to COVID-19 lockdown, Pinterest has announced it is launching a new feature called Today Tab.
The ‘Today’ tab will showcase the latest trending ideas from across Pinterest. This new feature will be available on the Android and IOS apps.
How it Works
“Just click “Today” at the top of your home feed from your iOS or Android app for new ideas each day. Recommendations will include a handful of topics. We’ll start with ideas curated by the Pinterest team and in the future will also feature guest editors,” Pinterest explained.
At the moment, the Today section will feature information on COVID-19 outbreak. There will be advice from the World Health Organization and the Centre for Disease Control.
But after the pandemic is over, the section will contain trending pins from around the network.
According to Pinterest, the ‘For You’ section on the app will continue to feature personalized recommendations. These will be based on the content you have interacted with in the past.
The new Pinterest feature is a bit similar to the ‘Explore’ option on Twitter. While Twitter focuses on topic and hashtags, Pinterest will feature popular trend across the network.
The Advantage of The Pinterest Today Tab
Business owners can easily take advantage of this option. Instead of waiting for Pinterest monthly report before knowing popular trends across the network, brands can easily follow up on a day-to-day basis.
This could be a great way to source for inspirations and ideas on how to design your campaign. Posts and ads will not just be created by guessing what Pinterest users might respond to, you can be more certain of what will work by studying the trending pins.
As the lockdown continues, people are using Pinterest to get ideas about recipes, arts and so on.
As Pinterest rightly said,
“As people adjust to a new normal, they’re coming to Pinterest to stay inspired. In fact, over the last weekend, we saw an all-time high around the world with more saves and searches on the platform than any other weekend in our history. There has also been significant growth in use cases like planning what to cook, finding lesson plans and craft projects for kids, and tips for growing vegetables. And in the U.S., more people than ever were sending Pins to one another and idea-sharing, with messages sent through our Send a Pin feature up 34%.”
The feature will be rolling out in the United States and the United Kingdom this week, other regions will follow in days to come.