Pinterest Marketing

Pinterest Strategy: Manual Pinning vs Scheduling in 2020

Pinterest Strategy: Manual Pinning vs Scheduling in 2020

This post is going to attempt to analyze one of the most important Pinterest marketing strategy: manual pinning vs scheduling.

Lately, there has been a lot of back and forth about the pros and cons of manual pinning vs scheduling. Some people are of the school of thought that you get the best results with a strict manual pinning strategy. While some absolutely swear by Tailwind. The others, like me, use a combination of both strategies to achieve the best results. But what I have noticed during this period, is that one size doesn’t fit all. In other words, one strategy might not work for everyone. A lot of bloggers and brands have spent years perfecting their Pinterest strategy to find what works for them. You can decide to do so or just follow one blogger’s strategy (EllDuclos‘s a fave) to get the fastest results. It all depends on you.

Overview: Manual Pinning Pinterest Strategy

Pinterest Strategy: Manual Pinning vs Scheduling in 2020

 

Just as the name implies, the Manual Pinning Strategy involves uploading a pin directly into Pinterest without a scheduler. You manually upload your Pin, write the title and description as well as hashtags and pin to the most relevant board.

Before now, Pinterest allowed you to recycle your pins for as long as you wanted. So there wasn’t that much emphasis on daily manual pinning. But, at the beginning of 2020, Pinterest clamped down and changed their algorithm to favor fresh pins. This means that your pins would get more impressions, engagement and link clicks if they’re new and never been posted before. This suddenly saw an increased emphasis on manually pinning fresh pins daily. All in the name of maximizing the potential of a fresh pin.

Based on my personal experience, manually pinning fresh pins daily definitely spiked my stats. That was the first time I got a huge spike of Pinterest traffic. So it definitely works. The problem is, you would have to be consistent and keep at it. And this can only be possible if you are a full-time blogger.

Yes, a lot of us are in lockdown and have so much time on our hands. This makes it seem like the manual pinning strategy is the best. But I’m afraid that people are not considering the situation post-lock down. Most people will go back to work and will not have time to be consistent with that strategy. It’s just not sustainable. This is where a scheduling strategy will come in handy!

Overview: Scheduling Pinterest Strategy

Pinterest Strategy: Manual Pinning vs Scheduling in 2020

 

Scheduling involves the use of a tool to post and schedule pins into Pinterest. Instead manually pinning, a software is doing the job for you. All you need to do is to upload your pins and it will post for you. It has even gone as far as posting your pins at the most active times when your audience will be awake thus increasing your reach.

Over the years, quite a few schedulers have come and gone but Tailwind seems to withstood the test of time. A lot of people like me are in a love-hate relationship with Tailwind for different reasons. But there’s no doubt that it works and still useful in 2020.

{Read about the Pros and Cons of Tailwind}

Like, I mentioned in that post, quite a number of people have started to ditch the tool. For reasons ranging to the user experience of the platform to the lack of results. Some people have opted for the native Pinterest Scheduler within the app and a manual pinning strategy.

Again, I still believe that these actions are a side effect of the lockdown. If you want to have the best results on Pinterest, you have to post at the best times. The only way to keep track of that is through a scheduler.

My Personal Verdict

I started my Pinterest strategy with a manual pinning strategy. I got a nice spike in my stats. A few viral pins even. It was nice to have. But then, I realized that I wasn’t maximizing my Pinterest potential to the fullest.

For the month of April, I got about 6,500 views manually pinning alone.

But then, by the month of May, I paid for my abandoned Tailwind account, made some changes to my strategy and ended the month with 16,000 views. With a combined strategy of manually pinning 3 fresh pins and scheduling 25 pins with Tailwind daily, I was able to reach this goal.

Pinterest Strategy: Manual Pinning vs Scheduling in 2020

Scheduling brought me 10,000 extra views which to be honest felt really good.

 

In conclusion, if you want to take your Pinterest efforts to the next level, I suggest you invest in Tailwind. It might seem like a lot but when the results start to flood in, you’ll feel incredibly good about making that decision.

If you’re not even sure how to get DAILY traffic from Pinterest, start with the Pinterest Optimization Worksheet.

When you’re done, use Ell’s Course (affiliate link) to take your Pinterest efforts to the next level.

If you’re ready to still give Tailwind for Pinterest a chance, try them for free. (affiliate link)

What is your current Pinterest Strategy?

Manually Pinning or Scheduling?

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Pinterest Strategy: Manual Pinning vs Scheduling in 2020

About Author

Content/Social Media Strategist & Blogger with seven years experience with various B2B & B2C brands.

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