This post will be sharing five reasons why you’re not getting the results you want from Pinterest Marketing.
I get it. Pinterest CAN be difficult. It can be frustrating putting in so much work and not seeing the results. You can spend all day manual pinning and you wouldn’t even get 1,000 impressions. Not to talk of link clicks. Everywhere you turn, someone somewhere is posting screenshots of viral pins that got 5000 – 50,000 link clicks all at once. But it all just feels like a dream and you keep wondering when you will ever get there.
hello everyone! i don’t really get how pinterest works, but do y’all really get blog traffic from it? how long does it take so?
— Ji 🌼 (@writingsbyjm) May 25, 2020
I get it. I was once there too. Which is why I’m going to be sharing some of the mistakes you might be making with your Pinterest marketing efforts.
Here are five reasons why you’re not getting results from Pinterest Marketing
Your profile is not well optimized.
The very first thing you need to do after creating your Pinterest account is optimizing it. A lot of people use Pinterest for personal reasons and as such don’t shift to a business mindset when it is required. They keep using their blog/brand Pinterest account like a personal one. Shifting your mindset will help you ask the important questions that is required to achieve success on Pinterest. When your profile is not well optimized, you’re telling the Pinterest algorithm not to take your account seriously. Your name, bio, profile cover, website are the key things that needs to be well-optimized with keywords to get results on Pinterest.
Still not sure where to start? Grab the Pinterest Optimization Worksheet. It will work you through the step by step process of optimizing your Pinterest account.
You’re not creating click-worthy pins.
Yes, your profile is well optimized but are you’re pins attractive? Are the fonts legible and overall design click-worthy? Granted, we don’t all have graphic design skills so it can be difficult at first. But you have to learn. That’s the only way you will get better. Thankfully, there are tons of Canva templates that you can customize and use if you’re completely clueless. Creating bad pins is definitely one way to hinder yourself Pinterest success. Try dedicating some time to work on your pins and you’ll see the vast difference in your results. Also, don’t be too hard on yourself. The more you create pins, the better you become.
You’re not implementing Pinterest SEO.
So, your profile is optimized and you’ve created some decent pins but you’re STILL not getting those link clicks. What about Pinterest SEO? Have you optimized your boards, pin titles and descriptions with keywords? Have you given Pinterest enough signals that gives more information about your pin? If all of these are not in place but you go ahead and dump your pins on Pinterest, hoping they would catch on, that is not a good strategy at all. You’re literally shooting yourself in the foot. Make sure you work your pin title, description and hashtags with enough keywords that tell Pinterest what your pin is all about. When your Pinterest SEO is in place, Pinterest will reward you with all the traffic you’ve dreamt of.
You’re not consistent.
So, you’ve got your Pinterest house in order and you’ve started to see improvement in your monthly views and impressions. But you only post pins when your write a new blog post once in a two weeks. You don’t manually pin fresh pins and schedule at least 20 pins daily? Pinterest is not a priority and you’re just not consistent enough. There’s no way you’re gonna get results, trust me. You have to put in the required work AND be consistent with it for at least 3 months. With Pinterest and social media in general, consistency is the name of the game. So the earlier you understand that, the better.
You’re not patient enough.
It’s one thing to be consistent for one month, it’s another thing entirely to be patient enough to wait it out. Because sometimes, you will not even get results after the first month. You’ve got to patient because one day, you’re gonna wake up and your analytics would have soared beyond your expectation. All of the hard work you’ve put in by being patient will eventually be rewarded. It goes without saying that Pinterest requires patience and consistency so brace yourself!
I remembered the first time I tried to master Pinterest marketing because I was ready to introduce it to my clients. After spending about a few weeks on the platform, I didn’t see any visible results and dumped it. I wasn’t patient neither was I consistent enough to put in the work and get results. But that, my friends is history because I’ve had to learn the hard way.
I’m really hoping you don’t have to do the same. So, if you’re ready to put in the work and commit to your Pinterest growth, EllDuclos’ course (affiliate link) fast-tracked my growth. Instead of spending hours and hours experimenting all sorts of methods, Ell’s course saved me so much time and effort. I’d totally recommend to everyone!
What are your current struggles with Pinterest marketing?
I’ll like to know in the comments.
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