Digital Marketing

Whatsapp reaches a new milestone of 2 Million Monthly Active Users

Whatsapp reaches a new milestone of 2 Million Monthly Active Users

Facebook’s largest messaging platform; Whatsapp has recently reached yet another significant milestone. The privacy-focused community recently announced that the messaging app reached a new user milestone of 2 billion active users monthly. 

What does this milestone mean for the messaging app?

Speaking of the achievement, Whatsapp‘s executives said –

“We’re excited to share that, as of today, WhatsApp supports more than two billion users around the world. Mothers and fathers can reach their loved ones no matter where they are. Brothers and sisters can share moments that matter. Coworkers can collaborate, and businesses can grow by easily connecting with their customers. Private conversations that once were only possible face-to-face can now take place across great distances through instant chats and video calling. There are so many significant and special moments that take place over WhatsApp and we are humbled and honored to reach this milestone.”

WhatsApp reaches 2 million active users monthly
Photo Credit: Social Media Today

By reaching this milestone, Whatsapp has successfully surpassed its competitors; Facebook Messenger, Wechat, Telegram, etc by a significantly large margin. This puts to prospective which messaging platform is best for businesses who wish to reach a vast audience.

Are we to expect Whatsapp monetization soon?

Whatsapp reaches 2 million active users monthly
Photo Credit: Social Media Today

With Whatsapp gradually becoming a global sensation, many have wondered if Facebook would truly stick to its plans of not monetizing WhatsApp with ads. This seems to still be the plan, as Facebook appears to be looking at shopping and e-commerce as the next step for Whatsapp. 

In line with this, the platform has purchased e-commerce providers and tools in a bid to tap into a shopping aspect for Whatsapp. If this proves successful, it could open doors for other opportunities such as funds transfer in the messaging platform.

One of the major limitations in the possible monetization of Whatsapp happens to be its privacy policy. Many individuals and businesses have raised concerns about what monetizing the messaging platform could mean for their privacy. Some feared that for Facebook to achieve complete monetization of Whatsapp, it would need to weaken the platform’s privacy measures. 

However, the platform shut down these murmurs by stating in its announcement that: 

“Strong encryption is a necessity in modern life. We will not compromise on security because that would make people less safe. For even more protection, we work with top security experts, employ industry-leading technology to stop misuse as well as provide controls and ways to report issues – without sacrificing privacy.”

The possibility that could present itself with the platform reaching such a milestone is very vast, and it would be interesting to see how Facebook plans to take the most advantage of Whatsapp’s current standing. However, we are sure of one thing; whatever method Facebook chooses to employ, the messaging platform is set to become even bigger.



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