How To Use Trending Topics To Boost Blog Traffic

How To Use Trending Topics To Boost Blog Traffic
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This post will share how to use trending topics to boost your blog traffic.

In the last four months, my blog traffic has literally doubled by implementing a nifty little but often overlooked trick. This tip has helped me qualify for Mediavine earlier than I expect, and of course, it has also boosted my blog income.

One of the foundations of blogging is creating evergreen content. You want to write blog posts that will bring you sustainable traffic over a long period of time. This is why it is actually understandable when people completely avoid jumping on trends.

I was once like that as well. I felt trends are very fleeting and not worth the effort. But sometimes, you need that boost in your blog traffic to reach your next goal. After being unable to get into Mediavine during the pandemic like many bloggers, I made it a priority and an immediate short-term goal with manageable expectations. I gave myself 1-2 years to achieve it and I did it before the end of the second year.

Sometimes, when you need to tick a goal off your to-do list, you need to go out of your comfort zone. Tapping into trends is one way to do so.

Here Are Four Platforms You Can Find Trending Topics To Increase Your Blog Traffic

If there’s one thing that is constant on social media, it is trends. They come and they go. They can also be negative or positive. But one thing is for sure, trends influence their target audience to take action. Whether it’s a TikTok dance or the ‘clean girl makeup’, you honestly should not undermine the effectiveness of trends or should I say ‘virality’.

So if you’re looking to populate your blog content calendar, I suggest you make it a lot more flexible to include trending topics. More often than not, you can see the instant results, primarily through organic traffic than evergreen non-trending topics.

Here are four social media platforms and search engines you need to pay attention to as a blogger:

TikTok Trends

I recently started spending an unhealthy amount of time on TikTok. I deleted Instagram about two years ago and I hardly watch YouTube videos except for when I need slower tutorials. That leaves Twitter, Reddit and TikTok as my main social media platforms.

As someone that previously used to work in Social Media, I naturally have an eye to notice and pick up on things quickly. So, when I scroll through my For You page and see several creators talking about the same thing, I automatically pick it up as a trend and take note of it.

Naturally, the more I watch specific videos, the more the algorithm serves me similar content. Back in May, I randomly decide to write a post about a product trending on TikTok. About a month later, it started to trend on TikTok and my traffic blew up. The post which was well optimised for SEO ranked immediately on the first page of Google. That singular post brought me about 5,000 views in one month.

Then I tried it again with a few other products and I got the same results. The current trending post on my blog has brought me over 10,000 page views in the last 28 days. Again, don’t sleep on TikTok trends. I know a lot of us use the platform to relax but you can also use it to boost your blog traffic as well by killing two birds with one stone.

How To Use Trending Topics To Boost Blog Traffic

Pinterest Trends

The official Pinterest Trends website was released about two years ago when it was five years late. Before then, you had to look for trending topics on the search bar. It was a bit hectic then, but now, there’s nothing as convenient as clicking on the Pinterest Trends website and logging in to see what topics are trending.

I know someone that created a blog to write about daily Pinterest trends in her niche. That’s another way to fast-track the growth of a new blog. But I’ve found that it is not sustainable for all your blog traffic to come from one platform. It will affect you down the line when you want to sign up for ad networks. Either way, this strategy mainly works for specific niches in the Food, Fashion, Beauty, Home and Travel categories.

Depending on where your target audience is from, Google Trends provides insights into the U.S., U.K. and Canada markets. So, use it to plan your content calendar and make sure you promote the hell out of it on Pinterest.

How To Use Trending Topics To Boost Blog Traffic

Google Trends

Once in a while, I like to visit Google Trends to see upcoming trends that are just gaining momentum. I haven’t really used it as much as I should but compared to TikTok, Google Trends have a longer lifespan. Where a TikTok trend would last for maybe two months, Google Trends stay for a lot longer and you can track the progress.

Again, you shouldn’t expect too much from trends because they are fleeting and beyond your control. Just don’t base your entire content strategy on trends. Create evergreen, timeless, content that will bring you sustainable traffic for years.

How To Use Trending Topics To Boost Blog Traffic

YouTube Trends

I know YouTube is probably in its flop era, but you, can’t doubt its influence as the most extensive directory and search engine for videos. If YouTube is your thing, I suggest you also pay attention to the trends there.

Watch videos relevant to your niche and learn how what is trending. Usually when a number of creators are talking about the same thing, more often than not, it is trending. You can also plug your topics into the Google Trends website to get accurate data and analytics before deciding if the content is worth creating.

In Summary

Ultimately, trending topics occasionally helps boost your blog traffic, especially if your blog experiences seasonal dips.

Your goal should be to create sustainable evergreen content that is rewarding, establishes you as an authority and helps you achieve your blogging goals.

Ebun Oluwole
SEO Specialist & Blogger with nine years of experience with B2B & B2C brands in various industries.
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